Swat Analysis of a Hotel free essay sample

In August 2007 Dalata Ltd was establisched by Mr Pat McCann and TVC Holdings. Mr McCann purchased eleven hotels in Ireland with support from Davy Private Clients. Maldron Hotels Brand was introduced in September 2008, which includes 10 three-star and four-star hotels in key locations throughout Ireland. Maldron Hotel Cardiff was first opened in UK in May 2011. The main strategy was to develop the Maldron Hotel brand in Ireland and UK. In 2009 the company formed Dalata Management Services Ltd to operate hotels on a management contract basis on behalf of their owners, as it offers partner Hotels within the group. Currently the company has 15 partner hotels which inludes 3, 4 and 5 star hotels in Ireralnd. Currently Dalata Hotel group operates 26 hotels in Ireland and UK which inludes 4500 bedrooms and cca 2500 employees. This makes Dalata Ireland’s largest hotel operator. Description of industry or sector Hotels belong into hospitality industry. The Hospitality sector includes all businesses that provide food, beverages and or accommodation. We will write a custom essay sample on Swat Analysis of a Hotel or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This includes restaurants, pubs, bars and clubs, hotels, contact catering and hospitality services. The industry is known for its fast pace, hard work and high turnover. Organization Chart SWAT ANALYSIS Strengths Location – Maldron hotel Smithfield is located in Dublin 7. The location is just 5 minutes from the citz centre and 2 minutes from the Luas stop just opposite the hotel there is Jameson Distillery wich is one of the most popular tourist attractions. We have a sister hotel Parnell Square which is located in city centre. Location is our strength because if the hotel is situated I a good area it gives more opportunities to out guest. For example: any tourist who is looking for a hotel which is near to the tourist attraction or city centre it makes their life easier. Location plays a very important role. This becomes the strentgth of the hotel because most of the tourist and guest looks for a better location of a hotel. Management- another strength of this industry is the management. As the staff plays a verz omprtant rote. A friendly management changes the atmosphere. For example: if the guests are treated in a friendly manner and helped and looked after every tiny thing, the guest will always book themselves in the same hotel. This makes increase in the sales and gives a better name to the industry/property. Management becomes the most important strength of the industry. Trip Advisor In my opinion trip advisor is also one of the strengths of any hospitality management. As the review on trip advisor helps the management to improve in a better way. For example: lot of people booked their hotels after reading the reviews of the hotel. Theis is actually controlling the decision making powe of an individual, and it becomes the strength of any management. Quality/costing quality depends on costing. It has been said that if the hotel is more expensive it has better quality of everything but in my opinion it’s not true. No matter what the costing is the quality have to be the best. The Maldron group if hotel quality is same everywhere and its been the best in costins as well which makes its strength. It leads to customer’s satisfaction both in quality and costing. Public relation Public Relation is one of the most important strength of any industry. Its considered as building the image in public. Ithe image is build properly in front of the public it’s a big success. The Maldron group of hotels public relation is very strong because the hotels word of mout also works really nicely. It becomes the most extra ordinary strength. Weeknesses The term weeknesses does not mean that the industry is poor or bad. It just mention some points which leads the industry into a week name. If I talk about ourselves we all have some weekneses inside ourselves , which leads us for a better improvement. Slow service in the restaurant – Sometimes what happens that a lot of group of people arrived for lunch or dinner at the same time. Theis affects the services in the Restaurant. I personally would cal it a week point because when the clients are not been served on time there whore attitude changes towards the hotel, which leads to the weeknesses to f the restaurant service. I believe if the hoel hire more staff in the restaurant this weeknes would not be there. Advertising department – I feel that the advertising department needs to be omrove a little bit, as there is very less advertisement of the hotel which leads to less awareness of certain packages which our offered on a weekly basis. If the advertisement is done properly it will lead to mere berrer results. You van consider this as a major weekness of this industry. For example: I booked in the hotel through trip advisor and when I arrived I see that other guest are getting a free voucher for drink because they booke the package. And I as an individual was not aware of it anyhow it disappoint me at last that I booked same dates as the other but because I didn’t know about the package I can not injoy the free drinks. Its all because of the less descripted advertisement. Opportunities Career options – in an hospitality management there are loads of career options, gaining an experience in such field gives a better career options. Because its experience is beeb counted every where. Whether it’s a medical field or a marketing job. Hospitality is that field which is needed in all industry. Changing customer tastes – ther is an opportunity in changing customer tastes as an industry we are so powerfull that we can with customer tastes and we can change their mind. For example : if a customer has never tried some particular thing we can guide them to try it and as word of mout is so strong it makes the customer do that. New Distribution Channels – Basically the definition of a distribution channel is a path through which goods an services flow in one direction (from vendor to the consumer) and the payments generated by them that flow in the opposite direction (from consumer to the vendor) in this manner we have an opportunity for new distribution channels which helps in a long run and maintain a long term relationship. Threats Competition – is the biggest therat of this industry, I believe its everywhere the same treat. We all are scared of our competitors which threats for the competition. We need to be very careful and sensitive about our competitor . W hat I personally feel about this threat is if we know what’s happening with our competitors we would do better. For example: if Maldron has a rate of eur 69 per night and our competitors have the rate of 59 automaticaly all the clients will book themselves to a cheaper hotel that time they will not see the wuality at all. This competition leads to a bad threat for any industry. This needs to be taken cate in a very systematic way. Recession – is one of the major threats in any industry. For example: any country who his the recision it affects all the business in some manner. If I talk about the hospitality industry they start cutting he wages and fours of an individual which affects an individual in a bad way. Recesion becomes a main cause in a progress of an industry. If the wages are gerring cut it definitely affects the performance. It’s the biggest drawback of an hospitality industry.